Last Updated on 2 months ago by Vijay Kumar
Sawyer Hemsley is an American entrepreneur best known as the co-founder and Chief Branding Officer of Crumbl Cookies, one of the fastest-growing gourmet cookie companies in the United States. He co-founded Crumbl in 2017 with his cousin Jason McGowan and played a major role in building its unique brand identity and viral social media presence. Beyond his entrepreneurial success, Hemsley is recognized for his creativity, leadership, and recently for his personal story of self-acceptance.
Sawyer Hemsley – Early Life and Education
Sawyer Hemsley was born and raised in Preston, Idaho. He grew up in a family-oriented environment where baking was an important tradition, influenced by his grandmother and mother. This early exposure to homemade treats later inspired him to start a dessert-based business.
Hemsley attended Utah State University, where he studied communication and marketing. It was during his college years that he began experimenting with business ideas and eventually started Crumbl Cookies.
Before college, Sawyer served a mission for The Church of Jesus Christ of Latter-day Saints in Mexico, an experience that shaped his values of service and resilience.
Sawyer Hemsley – Career
Sawyer Hemsley co-founded Crumbl Cookies in 2017 while still a student at Utah State University. The concept started with a simple idea: to create the world’s best cookies and deliver them fresh to customers. Initially, he and Jason McGowan tested hundreds of recipes before perfecting their signature chocolate chip cookie.
The company introduced a unique rotating menu of cookie flavors, updated weekly, which created excitement and a sense of exclusivity among customers. Crumbl also gained massive popularity on TikTok and Instagram, thanks to Sawyer’s strong branding and social media strategies. Under his leadership, Crumbl grew from a small local store to over 1,000 locations across the U.S.
Today, Sawyer Hemsley serves as Chief Branding Officer (CBO) at Crumbl Cookies, focusing on brand identity, marketing campaigns, and customer engagement.
Sawyer Hemsley – Personal Life
Sawyer Hemsley has been open about the values that shaped his life, including family traditions and his LDS (Mormon) upbringing. In August 2025, he publicly came out as gay through an Instagram post, stating that the journey of self-acceptance was “overwhelming and scary” at times but ultimately brought him peace, joy, and authenticity. His announcement was widely supported by fans and the LGBTQ+ community, and he used the opportunity to promote kindness and empathy.
He is passionate about creativity, community building, and sharing positive messages through his platform. Despite his success, Hemsley remains connected to his roots and often credits his family for inspiring his passion for baking.
My name is Vijay Kumar. I work as content writer and founder of this website. I am studying BSC IT. I has been writing content since 2022. I also learn about journalism.
