Last Updated on 3 days ago by Vijay Kumar
Michael Willis Heard, widely known as “Yes King,” has passed away, as confirmed by his daughter Mykel Crumbie in an emotional social-media post on November 9, 2025. The family has not officially disclosed the cause of his death, though some reports suggest that he may have suffered an asthma attack leading to a heart attack.
Fans and fellow creators across TikTok, Instagram, and other social platforms are mourning his loss, sharing his famous catchphrase “Yes King” to honour his legacy. Heard rose to fame through his TikTok account @loveandlighttv, where he inspired millions with his uplifting messages about self-love, confidence, and positivity.
His short motivational videos, often ending with his signature affirmations “Yes King” and “Love yourself,” became viral sensations and turned into online mantras used globally. Before becoming a social-media personality, Heard described himself as a life coach and spiritual mentor, combining humour and sincerity to connect with audiences dealing with emotional and motivational struggles.
Originally from Elyria, Ohio, his authenticity and warm energy earned him widespread admiration, making him one of the most loved motivational creators on TikTok. Though his journey was short, Michael Willis Heard’s impact continues through his message of self-empowerment and positivity, reminding millions to embrace their worth and spread love—just as he always said, “Yes King.”
My name is Vijay Kumar. I work as content writer and founder of this website. I am studying BSC IT. I has been writing content since 2022. I also learn about journalism.
